The urgent things are those unexpected but critical interruptions that happen throughout the day. Things like the 20 new emails full of questions that need answered, the flat tire that needs fixed, and the flower beds overgrown with weeds that need pulled.
The vital is the important tasks that must be accomplished now so the future goes well. Things like strategic business planning, regular maintenance on your car, and landscaping.
If you do the vital well you can greatly reduce the number of urgent interruptions, and less interruptions mean more time to focus on being extraordinary.
Strike the Match. Take Action, Be Extraordinary.