An extraordinary idea can be eerily similar to a strong drink. When you share it with someone, their first reaction may be shock or even disgust.
So start small. Just give them a sip and plenty of warning that it has a bit more bite than their everyday favorite. Instead of expecting them to like it immediately, let them develop a taste for it.
And no matter what, do not let them talk you into watering it down. Because then it would just be ordinary.
Strike the Match. Take Action, Be Extraordinary.
